Reels & Stories
Concept, recipe, filming, editing and publishing in a format made for the community.
Collaborations · Media kit 2026
Are you a brand?
Let’s make something delicious together.
Sofidrinkini brings together recipes, drinks, food styling and digital storytelling. Social and website work together to turn a product into content, discovery and, when it makes sense, a purchase.
Sofidrinkini in numbers
A community that goes beyond the feed.
Instagram · last 90 days (5 July – 3 October 2026)
17,355Instagram followers
People who already follow my recipes, almost all of them in Italy.
2.9MReel views in 90 days
Seen by 1.3 million different people.
34Kviews per Reel
The typical value (median): half of the Reels get more, half get less.
How engaging they are
7.3%engagement rate
Out of 100 people who watch a Reel, 7 like, comment, share or save it.
58Ksaves
2% of viewers save the recipe to make it later; it was also sent to a friend 21.8K times.
3 in 4Reels beat the follower count
20 Reels out of 26 were watched by more people than follow me: they reach people who don’t know me yet.
The last 26 Reels, one by one
Each bar is a Reel, from the oldest (1 August) to the newest (3 October). Lighter bars beat the follower count. Hover over or tap a bar to see its title and views.
- Followers (17,355)
- Typical value (34K)
- Brand collaboration
50K
100K
150K
The laminated bread bar is cut off: it reaches 1 million. The most recent Reels are still growing.
Who is watching
Instagram audience
88%women
77%aged 25–54
93%in Italy
Rome · Milan · Turintop cities
Sources: Instagram Insights exported on 4 October 2026 (screenshots below). Engagement rate = (likes + comments + shares + saves + reposts) ÷ views. Typical value and “3 in 4” based on the 26 Reels published from 1 August to 3 October 2026.
On TikTok too ↗ growing 419.8K views and +888 followers in 60 days
TikTok is my youngest channel: I have only recently started focusing on it, but it is growing fast. Last 60 days, 4 August to 2 October 2026.
419.8Kviews in 60 days+255% on the previous 60 days
3,758followers+888 in the last 60 days
85%of viewers are women76% of followers
87%come from “For You”The videos reach new people
Most viewed videos in the last 60 days
- Laminated butter bread180K
- Classic chocolate cake91K
- Vanilla canelés66K
Since the profile opened: 605,026 likes and one video above 821,000 views.
Original TikTok reports
Source: TikTok Analytics, 4 August – 2 October 2026, compared with the previous 60 days. Views = post views in the period.
The website sofidrinkini.com · last 30 days
From Reel to recipe: the website works.
People who watch a Reel come to the website to read the recipe, cook it and discover the products. Google Analytics data from 2 September to 1 October 2026.
15,040
unique users on the website in 30 days
↑ +54% on the previous month
More than my Instagram followers at the time (about 10,000): the Reels bring real people to the website.
17,651visits+52% on the previous month
3 in 4visits come from social media13,347 visits from Instagram and social
97.7%on smartphonesPages designed for the phone
90.5%from Italy13,617 Italian users
Where visits come from
- Social13,347
- Direct (links and bookmarks)3,484
- Google791
- Other311
1,760
times someone changed the servings of a recipe
It means people are actually cooking the recipe, not just looking at it.
Top cities by users
- Milan2,469
- Rome1,007
- Naples498
- Turin416
- Venice407
- Bologna398
Original Google Analytics reports7 screenshots · tap to open
Source: Google Analytics 4, 2 September – 1 October 2026, compared with 3 August – 1 September. Users = different people (devices); visits = sessions. Data collected before the cookie banner introduced in October 2026: since then Analytics only counts people who accept, while clicks on brand links are counted by the website for everyone.
Original reports
The numbers, unfiltered.
Screenshots and reports taken directly from Instagram on 4 October 2026, unedited. Tap an image to see it full size.
Every Reel, with its views
Overview, audience and single Reels
What I create
Beautiful content that is, above all, useful.
Every collaboration starts from the product and the most natural way to bring it into the Sofidrinkini world.
Recipe Partnership
An original recipe that stays online on the website and keeps bringing visits long after launch day.
Brand Partnership
Social, website, several recipes, discount code and affiliate links: an ongoing presence, not a one-off post.
Rates and media kit for brands only
Want to work together?
You’ve seen the numbers. Fill in the form to see the full document with rates and get in touch: it takes a minute and access is instant.
After the form you’ll find
- Formats and rates for every kind of collaboration
- Brand Partnership: a page dedicated to your brand on my website
- Terms: revisions, delivery, payments, usage rights
- How we work, step by step
- The full media kit as a downloadable PDF
- The form to write to me directly